A discussion of Google Web Optimizer

There are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I have noticed there is a lack of tools for webmasters to use to optimise their …

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Companies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on page one of Google is an often stated by my clients as their ultimate success …

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