Google Optimizer Techie Guide

I’ve been using Google optimizer for a while now, and it has its limitations. Of course being from Google it is well written and fairly well conceived. It is free after all. Google have released a techie guide to Optimizer  …

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Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the idea tend to run A/B split testing to answer questions from their marketing team: “Is …

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Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying degrees of success; often with a great deal of success. It’s not that multivariate analysis …

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