Multivariate Testing Testing the Power of Language

Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more? Do your website users appreciate your sense of humour? Do they tolerate your marketese? Here’s …

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As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Malcolm McIlhagga to contribute a piece to his blog which would put multivariate testing in a wider …

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A well designed website separates content (text) from design (layout, colour, etc). Your content resides in your HTML pages and your design predominantly lives in the CSS style sheets written for the site. Any website designer will tell you that …

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