Green, Orange, Red for Firefox

Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog of Metrics provides a very interesting read and so we have decided to add it …

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I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is a piece summarising very briefly my exploration of culture-specific personas. I had been working on …

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From a recent seminar presentation by Greig Holbrook (Oban Multilingual): How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Having been recently at a whole range of conferences on digital marketing, there are a number of …

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