AB & AB/n testing
A/B Testing is the discipline of testing interactions or engagements between two alternatives of a piece of digital content, usually a web page, email or piece of digital advertising. The two versions are usually A (the original) and version (B), a new design. These tests are useful to test a new piece of body copy or two equally strong pieces of creative. A/B/N testing is the discipline of testing more than two whole designs.
A/B and A/B/N testing can often be the precursor to a full multivariate test, where the design is broken down into its constituent design elements, and then variations of these elements are then tested.
GlobalMaxer is used extensively by our client base for A/B and A/B/N testing, our easy set up process and clear dashboard of results making GlobalMaxer the preferred tool of many companies.