About

 

GlobalMaxer Background

With 10 years’ experience in SEO & PPC, Oban Multilingual wanted to offer their clients a service after visitors were channelled to their websites, ensuring maximum conversions. Our MVT / AB / ABn testing suite, GlobalMaxer, started life in 2007 and after extensive research, development and testing our unique culturally-focused offering was launched in 2009. GlobalMaxer uses an advanced process of test planning to ensure we only test the pages and elements that are most likely to provide better conversions and drive ROI in each country.

GlobalMaxer uses ethical, persistent user tracking to ensure that the tool works even with users who have disabled or cleared their cookies, and allows Full Factorial (where each combination is given equal weight) or Adaptive testing (where the test rewards the “winning” combinations).

Easy to install and use, GlobalMaxer is proven to generate additional conversions and revenue for our clients, as well as generating valuable data on your customers’ conversion processes and behaviour.

Originally developed for international clients, GlobalMaxer is equally applicable to domestic businesses and as such has a 50/50 split between national and international clients.

GlobalMaxer Breakdown

  • A unique Conversion Optimisation platform that provides insight into the cultural variations in web usage.
  • Cultural guidance given from our Cultural Database of web design norms across the globe.
  • Gives marketers comparative data on landing pages e.g. between UK & France, Ireland & USA, Germany & Italy.
  • Proven to increase conversions and drive ROI.
  • Also available for single language use.

GlobalMaxer Accreditations:

  • Joe Doveton, keynote speaker at Conversion Conference 2012 in San Francisco.
  • Speaking slots in 2011 at IAB Statstock, IMRG (twice), TFM&A, Internet. Retailing Expo, Conversion Conference/ECMOD London, D-Media at Bafta, International Digital Forum, Henry Stewart Web Analytics Forum,  Conversion Conference London.
  • Contributors to “Landing Page Optimization” by Tim Ash.
  • Which MVT? Comparison Website.
  • Added to Forrester Wave Survey 2012/13.
  • eConsultancy: MVT buyer’s guide.
  • Conversion Conference London.
  • MVT partner for IDF.