Online strategists: are you gazing into your crystal ball to see where to spend marketing dollars in the years ahead? If you are then you will no doubt see a few familiar faces and a few tall dark strangers. You’ll …
Customs and rituals are an important element defining culture and most of us grow up immersed in the tradition embraced by our parents. However, in today’s global community, one should also be aware of the alternative holidays that could be …
Which languages do the Internet users speak most often? What’s the secret to the multilingual success online? According to the Internet World Stats the latest data on language distribution among Internet users look the following: Looking at the pie chart we …
Years of study of culture by anthropologists and sociologists have resulted in the development of cultural models. Cultural models consist of sets of international variables, sometimes called dimensions of culture, which refer to various aspects of culture, including the subjective …
Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put together a little Top 10 list. This is recommended reading/viewing for all e-marketers, web developers …
Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog of Metrics provides a very interesting read and so we have decided to add it …
I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is a piece summarising very briefly my exploration of culture-specific personas. I had been working on …
From a recent seminar presentation by Greig Holbrook (Oban Multilingual): How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Having been recently at a whole range of conferences on digital marketing, there are a number of …
Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more? Do your website users appreciate your sense of humour? Do they tolerate your marketese? Here’s …
As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Malcolm McIlhagga to contribute a piece to his blog which would put multivariate testing in a wider …