Languages Spoken by Internet Users

Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog of Metrics provides a very interesting read and so we have decided to add it …

I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is a piece summarising very briefly my exploration of culture-specific personas. I had been working on …

From a recent seminar presentation by Greig Holbrook (Oban Multilingual): How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Having been recently at a whole range of conferences on digital marketing, there are a number of …

Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more? Do your website users appreciate your sense of humour? Do they tolerate your marketese? Here’s …

As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Malcolm McIlhagga to contribute a piece to his blog which would put multivariate testing in a wider …

A well designed website separates content (text) from design (layout, colour, etc). Your content resides in your HTML pages and your design predominantly lives in the CSS style sheets written for the site. Any website designer will tell you that …

I’ve been using Google optimizer for a while now, and it has its limitations. Of course being from Google it is well written and fairly well conceived. It is free after all. Google have released a techie guide to Optimizer  …

Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the idea tend to run A/B split testing to answer questions from their marketing team: “Is …

Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying degrees of success; often with a great deal of success. It’s not that multivariate analysis …

There are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I have noticed there is a lack of tools for webmasters to use to optimise their …