Multivariate

I’ve been using Google optimizer for a while now, and it has its limitations. Of course being from Google it is well written and fairly well conceived. It is free after all. Google have released a techie guide to Optimizer  …

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Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the idea tend to run A/B split testing to answer questions from their marketing team: “Is …

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Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying degrees of success; often with a great deal of success. It’s not that multivariate analysis …

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There are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I have noticed there is a lack of tools for webmasters to use to optimise their …

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Companies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on page one of Google is an often stated by my clients as their ultimate success …

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Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the situation. Bivariate pertains to two variable specifically and Univariate to one. Lets consider an example …

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Oban Multilingual, the international search, SEO online marketing specialist, has completed its experiment to measure differences in responses to websites between different cultures.
The research showed a number of differences between French and German web surfers when responding to a website promoting tourism in Jordan.

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I’ll keep this short – I’ve been building websites for years and latterly have been involved in a number e-commerce websites that needed “optimising” for sales conversion. Out of this an interest in Multivariate content presentation has come about. I’ll …

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