Statistics

As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Malcolm McIlhagga to contribute a piece to his blog which would put multivariate testing in a wider …

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I’ve been using Google optimizer for a while now, and it has its limitations. Of course being from Google it is well written and fairly well conceived. It is free after all. Google have released a techie guide to Optimizer  …

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Companies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on page one of Google is an often stated by my clients as their ultimate success …

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Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the situation. Bivariate pertains to two variable specifically and Univariate to one. Lets consider an example …

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