Hypervariate Testing
Hypervariate or Hypervariable A/B/n testing (HVT) is another new type of testing developed by the GlobalMaxer team and available exclusively to GlobalMaxer. HVT allows you to track the conversions of each page but also cater for the interaction between tests. This is useful where a site has a single conversion metric (goal) shared across the whole site, such as a sign-up process. Hypervariate A/B Testing analyses the interaction between pages, so that you know which set of page versions works best, so you are testing the whole site rather that a single page in isolation.