MVT & CMVT

Multivariate Testing Solutions

Multivariate Testing or Multivariable Testing (MVT) is the discipline of testing multiple variations of page elements in a live environment; the goal is to find new page combinations that provide a greater uplift in conversions, or another key metric like downloads, access to certain areas of the site, or dwell time. Page elements commonly tested include new fonts, colours, logos, pieces of body copy and images and navigation.


Cultural Multivariate Testing (CMVT) takes this one step further by isolating the factors that have the biggest cultural impact on web conversions. For example, as Western cultures write from left-to-right, is it best practise to have you body copy on the left hand side of the page? Cultural Multivariate Testing through GlobalMaxer allows you to test the most popular fonts, colours, headings and types of image, country by country, culture by culture.


GlobalMaxer also uses our unique Cultural Database of popular web design elements, gleaned from years of working with global brands working in international markets.